Some of you are hesitant to put your photo on your website.  Some of you will pick random pictures you've taken of your work, your products, your business or your operations and want to include them strategically on your website.  Have you really thought about what might be the best picture?

Most of us know a good picture when we see it.  Even more can identify a bad picture.  What's important though is to know WHY it is a good picture or a bad picture so you can select the best pictures consistently.  I just read a great article posted on Web Marketing TODAY (website) on this topic. Sandra Niehaus with Closed Loop Marketing presents clear and easily understandable concepts on selecting effective photos for your web page.  She addresses strategic issues such as how a photo can be detrimental to your page.  She discusses how we react to faces and more specifically the eyes.  And, she offers clear examples of ways to present photos that are attractive, representative, and that still manage to focus web visitors to your conversion path.

Here's a link to the article by Sandra Niehaus on "How to Choose Effective Website Photos and Images".