Whether you have an existing website or are considering creating one you need to calculate a value for the website. 

Why do you need to know the value of your website? So you can

• justify the cost of your website and

• measure the success of your website.

Here are some ideas on how to find your answers.

Are you planning to create a website?

Crafting a website usually involves expense.  How much expense depends on the scope of your intentions and your understanding of your products and markets.  Creation of a website is best accomplished by you and an online marketing professional.  Even if you have skills with web technology, you are almost certainly limiting the scope of success of your web presence unless you get objective, experienced assistance.  Follow this link to learn more about the costs of creating a web site using a professional or doing it yourself.

Do you need to improve a website?

If you feel you need to improve your website there must be some reason.  Why do you think it needs to be improved?  If you have that answer then you are much closer to being able to justify an expense to maintain and improve the website. Here are some guidelines to begin your website improvements.

Do you need to know if your website is working?

Are you getting the sales, inquiries or traffic you think you should?  How successful is your website compared to your competitors or similar concerns in your industry?  If you cannot answer these questions then you need to measure the success of your website.  Here are some steps to get you started.

This information is for business owners or individuals who need a working, successful website.  If you are planning to sell your website, first understand the website value to you, then try to understand the value to a buyer.  Understanding both the seller and buyer perspectives will help you sell your website.